PRIDE.

A BIT PROVOCATIVELY, I LIKE TO SAY THAT COLTESSE IS NOT A SUSTAINABLE BRAND. OUR APPROACH LEADS US TO DESIGN, DEVELOP AND PRODUCE OUR COLLECTIONS LOCALLY WITH CONSCIOUSNESS IT COULD NOT BE OTHERWISE: THE PLANET HAS LIMITED RESOURCES, EACH OF OUR ACTIONS HAS A CONSEQUENCE. 

DEVELOPING AND MANUFACTURING IN FRANCE, WITH FABRICS FROM EUROPE OR FROM DEAD STOCKS OF FRENCH LUXURY HOUSES IS A FIRST STEP.

RATHER THAN A LONG SPEECH, I'D LIKE TO TAKE A CONCRETE EXAMPLE OF OUR BIAS: THE WADDING YOU FIND IN OUR QUILTED JACKETS. YET INVISIBLE, IT IS THE OBJECT OF ALL OUR ATTENTION.

USUALLY, IT IS MADE OF POLYESTER, AKA PETROLEUM. BUT LAST YEAR WE USED A RECYCLED VERSION. INSUFFICIENT.

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2021, MEETING WITH MURIEL.

AT THE FOOT OF THE FRENCH PYRENEES, SHEPHERDS RAISE SHEEPS IN THE OPEN AIR. EVERY SUMMER, THEY GO UP TO THE HEIGHTS IN TRANSHUMANCE. THEIR MILK IS THEN TRANSFORMED INTO CHEESE.

MURIEL COLLECTS A WOOL THAT THEY HAD ENDED UP THROWING AWAY, BECAUSE OF A LOST COMPETITIVENESS COMPARED TO SYNTHETIC.

HOWEVER, IT IS INSULATING, THERMO-REGULATING, ABSORBENT, RESISTANT AND 100% BIODEGRADABLE, PERFECT TO REPLACE OUR POLYESTER.

WE HAD TO CONVINCE OUR INDUSTRIAL PARTNER TO TEST THIS SOLUTION: THE RESULT IS PERFECT.

OUR NEXT QUILTED JACKET WILL ARRIVE SOON, RICH WITH THIS HIDDEN TREASURE.

MANY THANKS TO YOU FOR FOLLOWING US.

FLORENT